The biggest recent movements in Local Search have come from Google My Business. There are clear indicators that changes made by Google will continue.
It is important to understand the factors affecting your Local Search ranking.
Extra features such as:
mean more ranking factors can vary from the traditional.
Your GMB now generates 25% of the signals which decide your local pack positions.
Reviews are rising in importance. Although in decline, other factors still have major relevance. These will include Links, On-Page SEO, Citations, User Behaviour, and Social.
How can you keep on top of this?