Local Marketing

The value of an accurate local presentation of your business cannot be under-estimated.

Local search has seen many changes, and there will be many more. Google continues to display less of the traditional organic search results. Instead, they have their own Local Display solutions.

Preparing for the roll-out of new Search solutions is not difficult. But it does involve checking and cross-checking your business information. How and where is your information on display?

Knowledge Panel, Carousels, the Local Pack and the Review Sites. It is easy to see how important optimised sources will become. In the simplest terms this means your Google My Business.

Set up correctly and your GMB (Google My Business) can improve your presence. Google now allows you to include much more than photos and listing information. The traditional NAP (Name, Address, Phone Number) is always important. But dynamic content will be a driver in the future.

Here at tp. we know how to set up your profile for today and for tomorrow.

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Our Local Search Marketing Process

Our comprehensive local search marketing strategy ensures a perfectly crafted campaign for your business.

Research

We review your existing profile across local search results. The primary focus is Google My Business and Bing Places for Business. We compare your presence with the competition to assess where you are missing local traffic. We check the consistency of your (NAP) Name, Address, Phone Number across visible results including GMB, Local Directory Listings, Your Website and Social Profiles.

Strategy

Create an action plan to display a consistent local profile. Identify areas of weakness such as inadequate Map Listing or Poor Review Management. Establish opportunities for improved search results through Customer Loyalty and Locally focused content. High quality local ratings and reviews help to boost and maintain your visibility across the most important and relevant searches.

Implement

If required help you to claim your Google My Business Page. Make the required changes to Google My Business and Bing Places for Business to ensure they are optimised with relevant information fields correctly completed. Advice on required changes to local citations for your NAP and Local Directory Listings.

Analyse

Review data from supported sources and monitor any performance changes. Check your website for quality local links in directories and local media. Breakdown geographic data in your Google Analytics to see how, when and where you are reaching the local audience. Query sources to see if  from direct, social or paid search channels.

Optimise

Optimise based on changes identified from the research and analysis. We will monitor results and make adjustments to display your company in the most relevant local search results. We make regular assessments of the latest Google proposals to assess the impact of the ever reducing real estate made available for non-paying traffic, the drive toward improving mobile search or the latest US based trials for local services.