Paid Search Marketing

Paid Search Campaigns which are customer focused to Improve your ROI

PPC advertising continues to grow worldwide and the spend increases every year. Google adjust the visible SERP results making Ads a necessity for many businesses. Combined with the increase in mobile usage you need to stay ahead of digital changes.

Because tp. understand every business is different, we create a strategy especially for you. PPC campaigns generating cost-effective site visits. Ad delivery is available across both Google and Bing.

Campaigns include sophisticated bid management techniques and extensive performance measurement. Ad Groups have exhaustive keyword research and dedicated copywriting. All to ensure your marketing budget is effective.

If you need dedicated landing pages, ours are built with proven lead generating performance.

We can use Remarketing strategies to re-capture those potential customers who have visited your website without making a commitment.

Everything possible to provide you an amazing ROI on your digital advertising.

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Our PPC Management Process

Our comprehensive search engine marketing strategy ensures a perfectly crafted campaign for your business.

Research

First, understand your current marketing solutions to see which elements we can improve. Looking at how these solutions align with your competition can identify keyword opportunities. Quality keyword selection is the bedrock of any paid search campaign. Your business targets and the needs of your customers will form the core of a PPC strategy.

Setup

Create campaigns with purpose. Use ad groups with related keywords and focused ad copy. Consider keyword intent to ensure the targeting is in line with your business goals. Edit ad copy to reflect the keyword intent. Track and reduce clicks from irrelevant sources.

Develop

Regular reviews of campaign structure and performance. Identify waste and highlight new opportunities. Impression share; mining search terms; segmentation; performance of ad copy variants and conversions. These are all part of the review process.

Analyse

The review will identify areas of the account to analyse in detail. We combine sophisticated software with good old fashioned common sense to identify changes. Often we go beyond the basic Ads setup. We query the analytics data and compare performance with other traffic sources.

Optimise

From the data analysis we decide how to optimise the account for your primary goals. Balance changes within your budget limits. The review process, analysis, and change are ongoing throughout the life of the account.