Paid Search Marketing

Improve your ROI with carefully planned and customer focused Paid Search campaigns

PPC advertising continues to grow worldwide and the spend on Google AdWords increases every year. Google have strategically adjusted the visible SERP results making AdWords a requirement for the best visibility. When combined with the increases in mobile usage you need the assistance of dedicated search experts to stay ahead of digital changes.

Here at tp. we understand every business is different. We create a strategy especially for you with PPC campaigns geared toward generating site visits as cost effectively as possible. We can deliver across both Google AdWords and Bing Ads. We build your campaigns using the complete range of resources available including the Search Network; Search Partners and the Display Network.

All our Campaigns include exhaustive keyword research, dedicated copywriting, sophisticated bid management techniques and extensive performance measurement.

When required we can construct dedicated landing pages with proven lead generating performance. We can also deploy Remarketing strategies to re-capture those potential customers who have visited your website without making a commitment.

Put simply we do everything possible to provide you an amazing ROI on your digital advertising.

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Our PPC Management Process

Our comprehensive search engine marketing strategy ensures a perfectly crafted campaign for your business.

Research

We talk through your current marketing solutions to understand which elements we can improve. We explore how these solutions align with your competition to identify keyword opportunities. Quality keyword selection is the bedrock of any paid search campaign. Understanding your business targets and the needs of your customers then form the core of any strategy we propose.

Setup

We create campaigns with tightly knit ad groups, related keywords and focused ad copy. Major consideration is given to keyword intent, being crucial that targeting is in line with your business goals. The ad copies are adjusted to reflect the keyword intent in order to reduce clicks from an irrelevant audience.

Develop

Constant reviews of campaign structure and performance are undertaken to identify any waste and highlight new opportunities. The review will give consideration to impression share; mining search terms; segmentation by time, device and location, comparative performance of ad copy variants and most importantly conversions.

Analyse

From the review process we identify areas of the account to analyse in detail. This will combine sophisticated software analysis with good old fashioned common sense to identify elements requiring change. The analysis will often go beyond the basic AdWords setup to include querying the analytics data and comparing performance with other traffic sources.

Optimise

The extensive data analysis determines the changes to implement for an optimised account. All decisions are made to achieve your primary goals from paid search. Always ensuring the books are balanced and changes are achieved within your budget limits. Most importantly the process of reviewing, analysing and implementing changes is ongoing throughout the life of the account.