Social Media Marketing

Use Social Media to communicate who you are and what you do to the right people

Social Media is a modern phenomenon with a broad landscape of opportunity. Facebook, Instagram, Linkedin. They have all seen the potential for paid solutions on their networks.

Here at tp. we know how time consuming it can be to stay on top of everything. We will create your dedicated social calendar strategy. Deliver brand engagement and expand your business message.

We focus on Facebook and Instagram as these are the most accessible to a typical consumer base. Posts on your pages will use creative image selection and copy-writing. Strategic boosts will maintain your business profile.

Although available paid ads are not always the best solution. The best campaign structure is very much business dependent. With our paid campaigns the ad sets have the same attention to detail as regular posts. This is combined with extensive research on your audience.

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Our Social Media Management Process

A comprehensive social media marketing strategy for perfectly crafted campaigns.

Research

Review current profiles of your business. Understand how your company appears across platforms. Using current metrics we develop a benchmark measure for your audience growth. Compare this performance with your competitors. Assess historical posting rates and audience interaction with your social content. Check the existing audience demographics to see if they match your requirements. Discuss your expectations and agree defined social media marketing goals.

Plan

Develop a strategy for your business. Target achieving your goals in manageable segments. Goals will include an increase in brand awareness. Also, increased positive reaction from your followers. Increased sales leads if you use social channels for this purpose. Managed improvement to ROI and or CPA. Agree on the metrics to use for a reliable measure of performance against targets.

Implement

Create a content theme to support your brand identity. Source images and write content to build interest and promote your business. Provide guidance on customer care in social. There are often many missed opportunities to respond to comments from followers.

Analyse

Review data on reach and engagement. Establish optimal times for posting new content. This includes analysis of target audiences and timelines for comments. Measure and quantify the user expectation for a response to comments. Assess performance against defined goals to determine changes.

Optimise

Goals, performance metrics, and long-term strategies. They all help create alternative approaches to deliver your business message. Cross check social platform measurements against Google Analytics. Ensure the engagement built through Social Media continues with your website.