Social Media Marketing

Use Social Media to communicate who you are and what you do to the right people

Social Media is a modern phenomenon with a broad landscape of opportunity. Facebook, Instagram, Linkedin, etc. have all seen the potential for paid solutions on their networks.

Here at tp. we know how time consuming it can be to stay on top of everything. We can create your social calendar strategy, to deliver brand engagement and expand your business message.

Traditionally we focus on Facebook and Instagram as these are the most accessible to a typical consumer base. Posting regularly on your pages using creative image selection and copy-writing will maintain your business profile.

Although available paid ads are not always the best solution. The best campaign structure is very much business dependent. To ensure you get the best possible bang for your buck we will advise accordingly. When paid campaigns are implemented the ad sets are created with the same attention to detail as regular posts and combined with extensive research on your audience.

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Our Social Media Management Process

A comprehensive social media marketing strategy for perfectly crafted campaigns.

Research

Review current profiles to understand how your company is presented. Using current metrics we develop a benchmark measure for your audience growth. We compare this performance with your competitors. Assess historical posting rates and audience interaction with your social content. Check the existing audience demographics to see if they match your requirements. Discuss your expectations and agree clearly defined social media marketing goals.

Plan

Develop a bespoke strategy for your business aimed at achieving your goals in manageable segments. Goals include an increase in brand awareness and increased positive reaction from your followers. If your business uses social channels to create sales opportunities the goals may include increased sales, improved ROI and or CPA, We will agree the metrics to use for a reliable measure of performance against targets.

Implement

Create a content theme to support your brand identity. Images and content will be sourced and written to produce a presentation balanced between interest and directly promoting your business. Too much promotion and too little content of interest, tend to result in posts being ignored. We will provide you with guidance on managing your customer care,  since there are many missed opportunities to  respond to comments from followers.

Analyse

Review data on reach and engagement to establish optimal times for posting new content. This includes an analysis of the target audiences, the timelines for comments following a post and establishing the user expectation for an appropriate response. Analyse key metrics performance against defined goals to determine when and where changes are required.

Optimise

Goals, performance metrics and long-term strategies help us create alternative approaches to deliver your business message. We cross check social platform measurements against Google Analytics to ensure the engagement built through Social Media continues with your website.